Common Path

Website Development

Common Path

Common Path work is centred in intersectional feminist principles of inclusion, equity and justice. They believe in and exercise feminist principles of leadership, including leading with empathy and open-mindedness, identifying and challenging bias, finding means for all voices to be equally heard, and creating space for others to lead. 

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The redevelopment of the website using custom theme development has resulted in a modern and user-friendly website that provides valuable resources and information. The new website is easy to navigate, provides up-to-date information, and is optimized for search engines. The custom theme has provided a unique and visually appealing design that differentiates the organization from other organizations in the same field. The website has seen an increase in traffic and engagement since the redevelopment, which has helped to raise awareness for the organization and its mission.


The first step in the redevelopment process was to conduct a thorough analysis of the current website. This included reviewing the content, design, and functionality of the site. It was determined that the site was outdated and did not meet the needs of its users. A custom theme development approach was chosen as the best solution for the organization’s needs.

The design process began with a series of consultations between the organization and the development team. The organization provided input on the desired look and feel of the website, as well as any specific features that they wanted to include. The development team then created a series of design mockups for the organization to review and provide feedback on.

Once the design was approved, the development team began the process of coding the custom theme. The theme was built using WordPress best practices and included custom functionality to meet the specific needs of the organization. 

The content of the website was also reviewed and updated to ensure that it was accurate and up to date. The content was also reorganized to make it easier to navigate and find the information that users were looking for.

To optimize the website for search engines, the site was structured using best practices for search engine optimization (SEO). This included optimizing the site structure, titles, and descriptions to ensure that search engines could easily understand the content of the site. The site was also optimized for mobile devices, which is increasingly important in today’s mobile-first world.


The primary objective of the redevelopment project was to create a modern and user-friendly website that would provide a positive user experience for visitors. The website should be easy to navigate, provide valuable resources and information, and be optimized for search engines.

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